Healthcare Marketing: Keck Medicine in Arcadia
Published by Keck Medicine of USC (2022)
This feature showcased Keck Medicine of USC’s Arcadia clinic and its mission to expand culturally competent, community-centered healthcare to the San Gabriel Valley’s diverse Asian American population. Drawing from interviews and reporting on the clinic’s services, linguistic outreach, and multidisciplinary care model, I framed the narrative to highlight how world-class medicine meets local needs. The piece demonstrates my ability to contextualize complex healthcare delivery within broader demographic and cultural landscapes while underscoring the human impact of institutional strategy.